Now, we get it: it’s been a clunky transition for most of us. We all grew accustomed to the world of stagnant imagery, thanks to years spent on Instagram and Pinterest. But, once those platforms transitioned to including video, we realized we had a choice: we could adapt, or we could live in denial, while staring at our pretty, albeit still imagery.
(We wanted to do one, but we ended up doing another)
Several months later, we can now say that we believe everyone has the opportunity to utilize stop motions (GIFs) and short-form videos in their marketing content. Why? Well, allow us to digress.
Motion content catches the eye
Be honest: it takes something fairly punchy and unique to stand out when you’re scrolling through Instagram, doesn’t it? Motion content, by nature, serves to catch the eye and stop your audience’s scroll.
We love that, don’t we?
Motion content is unique
There are so many more ways to creatively approach a simple stop motion. If you think about it, by implementing movement in an otherwise still image, you’re adding another layer of uniqueness to what you create.
One GIF could be done 10 different ways - what’s not to love?
Motion content adds value
If you’re a photographer, videographer, illustrator or any other kind of visual artist, knowing how to create stop motions and video content will inherently add value to the services you offer.
Just imagine - if you’re creating GIFs and short videos and your ideal audience is attracted to those, you’re essentially adding on and advertising another potential creative arm to your business. Even if you don’t opt to offer GIF and video content to your clients, there’s something to be said about showcasing another level of skill in your personal content!
Still feeling unsure about how to even start adding stop motions and short-form videos to your repertoire? No worries, we’ve got a few tips for you!
Tips to help transition to motion content
If you’re already going to be shooting still imagery, why not use those very same sets and props to snag a few shots for a GIF, or even a short-form video?
The process of planning for a stop-motion shoot and building out specialized sets can be daunting. So, try to ease into things by making a mental note to grab some extra footage and frames while you’re already on set!
Whether you’re creating a GIF, Reel or TikTok, we’ve found that the shorter and simpler those pieces of motion content can be, the better.
For Reels + TikToks, we strive to keep things between 15-30 seconds. And as for your GIFs? Aim to shoot no more than 12-24 frames.
In our blog titled, “3 Ways to Utilize Stop Motions and Short-Form Videos” we cover tips and strategies on unique ways to implement motion content in your marketing. The best part? It doesn’t matter whether you’re a photographer, videographer, interior designer or business coach - there’s something in that guide for everyone.
Through 6 modules made by 7 incredible creators, you’ll learn how to make stunning, on-brand motion content. You’ll also get free access to our Moodelier Salon, too!
But don’t take our word for it. Here’s a peek at what our community had to say about our courses!
Feedback for Moodelier’s Courses + Resources
Question 1: First, take a moment to introduce yourself + your brand!
Question 2: How have Moodelier’s courses helped you?
Ready to add motion content to your brand’s repertoire? You’re in luck - our Motion + Social Media Branding course is open from now until December 3rd.
Photo Credits: The gif by @helenkoker
Photo on the left by @taylorcreadystudio
Photo on the right by @anipaoletticreative
Last photo by @mangoymaria