You might recall that we shared our live launch strategy with you - so the next and most natural step would be to chat about your sales page. Whether you’re launching a digital or physical product now or a year from now, one thing is certain: everyone needs a stunning sales page.
Your Sales Page Layout
It might be tempting to build out a sales page that is completely oriented around being pleasing to the eye. But, it’s important to remember to never sacrifice strategy for aesthetics.
When it comes to the layout of your sales page, there are a few visual indicators that should be included:
Sales Page Must-Haves
Aesthetically speaking, there are a few things we believe every sales page needs to include in order to attract and hold the eye, without leading to confusion.
*Variation in text and color to add contrast to your page. Choose a good main font for the context and info about your product, and two larger headers for the rest.
*A short video (2 minutes or less) that describes the product. An extra bonus? If you can be in the video sharing your enthusiasm and excitement about the product you’re selling, that’s even better.
*FAQs and testimonials from the focus group you hosted. Preferably, you’ll want to include those near the bottom of your sales page so you don’t clutter the section where you’re actually selling the product.
*Beautifully imagery, used strategically - because overloading your sales page is just as bad as using no images at all.
Sales Page Skips
When it comes to your sales page, try to keep things simple, strategic and stunning. To do so, there will naturally be a few things you’ll need to skip when building out your sales page.
Our advice on what to skip?
*Using more than three calls to action. You’ll want to add a button to the top of your page, the middle of your page, and the bottom of your page. Any more than that will just feel overbearing, and any less might get confusing for your reader.
*Too-large blocks of text. As an example, if your testimonial list is lengthy (great job), break things up. You might want to include part 1 of your testimonials under the info about your offer, and part 2 under your FAQ section.
Simple, Strategic + Stunning
After launching multiple digital and physical products over the course of the last 18 months, we’ve found a surefire way to build out our sales pages, without overwhelming our audience. Just remember to keep things simple, strategic and stunning.
Oh, and your product? It speaks for itself. Trust us 😎